Tuesday, 21 October 2014

Tips and Tricks to Increase Conversion Rates

Let us start by defining conversion. In internet marketing, conversion optimization or conversion rate optimization (CRO) is the method of creating an experience for a website or landing page visitor with the goal of increasing the percentage of visitors that convert into customers.

Conversion Rate Optimization Is
  • A structured and systematic approach to improving the performance of your website
  • Informed by insights: specifically, analytics and user feedback
  • Defined by your website’s unique objectives and needs
  • Taking the traffic you already have and making the most of it


Conversion rate optimization
(CRO) is the process of optimizing your sponsored search ads, landing pages, and overall website design to raise your conversion rate. The goal is for the highest possible percentage of visitors to your site to convert, or complete your desired action. CRO is quickly gaining in popularity because it is seen as a way to increase profits from sales without raising your advertising spends. It requires time and resources.

It is essential to maximize the chances that a potential customer who arrives at your site from a search engine becomes a qualified lead or a paying customer.

In order to increase the conversion rates, few things can be followed.

Write convincing, clickable PPC ads that are highly relevant to the keyword/search query and your intended audience. It is better if you are targeting keywords that indicate a searcher who is late in the buying cycle, as those consumers are more likely to convert.

Maintain a high degree of relevance between your ads and corresponding landing pages. Your landing page should deliver on the promise of your ad and make it easy for the searcher to complete that action

Test your landing page design. Conduct A/B testing to find the right layout, copy, and colors that push the highest percentage of site visitors to fill out your form, call in, or otherwise convert to a valuable lead or customer.

Following these best practices will keep your landing pages relevant and high quality, which will lead to a valuable boost in conversion rate optimization.

This post is written by Blurbpoint Media - Converstion Rate Optimization Service.

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